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In today's Agency Pulse, gain insight into how:

• Vibe coding revolutionizes software development by enabling rapid prototyping, transforming concepts into working models in just hours.

• Brands must adapt to the rise of AI-driven search by leveraging influencer marketing and user-generated content to enhance visibility and authority.

• Evaluate your site's readiness for AI-driven search with simple tests, ensuring you measure brand visibility, engagement, and authoritative citations effectively.

For the uninitiated: Agency Pulse is a free, biweekly newsletter designed for the innovative agency leaders of today and tomorrow. Each article featured below is penned by a member of Forbes Agency Council, a community of successful agency owners and executives on a mission to inspire.

Let’s dive in!

The Rise of Vibe Coding: Transforming Software Development

Vibe coding is changing how software gets built. Instead of rigid processes, teams are having creative conversations with AI. Developers can turn ideas into working prototypes in hours instead of weeks.

🌟 What is Vibe Coding? You describe what you want in plain language instead of writing detailed specs. AI handles the scaffolding, which speeds things up and keeps everyone on the same page.

🚀 Trends Fueling Growth:

• AI models can actually write production-ready code now.

• Companies that move fast win.

• People without engineering degrees can build real products.

🔍 Real-World Impact: Companies are seeing faster development cycles and quicker decisions. Landing pages that used to take weeks now take days.

Read The Full Article >

Rethinking Brand Visibility in the Age of AI Search

AI is changing how people find brands, and the old playbook doesn't work anymore. AI tools provide people with answers directly, rather than directing them to websites. Click-through rates dropped 34.5% after Google added AI Overviews.

By 2026, traditional search could decline by 25% as people ask chatbots and follow influencers instead of using Google.

🤝 Adapting Strategies for the AI Era:

• Influencer Marketing: Work with influencers long-term, not just one-off posts. People trust them, and AI picks up on that.

• Clear Communication: Tell influencers what you're actually trying to accomplish. When they get it, the content feels real instead of like an ad.

💬 Harnessing User-Generated Content (UGC): Get your customers talking. Reviews, social posts, real experiences—the more authentic mentions you have online, the more likely AI surfaces your brand when someone asks a question.

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Is Your Site Ready for AI-Driven Search? Simple Tests to Evaluate

As AI increasingly influences online experiences, brands must assess their readiness for AI-driven search.

Here are some tests to ensure your site is positioned to thrive:

🔍 Brand Visibility Check: Search your expertise combined with your brand name. Are you visible across diverse content types beyond just your homepage? True visibility indicates authority in the AI era.

⚖️ Topical Authority Check: Search for core keywords without your brand name. Visibility in prominent spaces, like AI Overviews, signals a need for an improved AI content strategy to enhance organic reach.

📈 Engagement Analysis: Review your Google Analytics bounce rate. If it exceeds 70%, users aren’t finding your content engaging. This can detrimentally impact your site's trust score.

📣 Citation Reality: Search your brand name with terms like “expert” or “review.” Lack of mentions or citations can show you're not providing proof of authority to AI models.

🛠️ Technical Check: Utilize Google’s Rich Results Test to ensure your authorship and credentials are clear. Without proper attribution, your content risks being overlooked.

Read The Full Article >

Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Agency Council.

This exclusive, highly vetted community brings together the brightest agency owners, founders, and executive leaders.

Put yourself at the forefront of the agency landscape with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Agency Council today, and become part of a group driving transformation in this field.