In today's Agency Pulse, gain insight into how:

• Cutting customer acquisition costs can be achieved through innovative SEO and content marketing strategies.

• Mastering evergreen content can sustain long-term engagement and establish your brand's authority in your industry.

• Adapting to AI overviews in search engines helps maintain relevance and enhances visibility in the ever-evolving landscape of SEO.

For the uninitiated: Agency Pulse is a free, biweekly newsletter designed for the innovative agency leaders of today and tomorrow. Each article featured below is penned by a member of Forbes Agency Council, a community of successful agency owners and executives on a mission to inspire.

Let’s dive in!

Slash Customer Acquisition Costs with SEO: 6 Proven Strategies

Skyrocketing customer acquisition costs are a major hurdle for businesses aiming for market dominance.

Despite heavy marketing investment, growth often remains slow. However, insights show that strategic SEO and content marketing can reduce CAC by up to 60%.

Explore these actionable SEO strategies below:

🔍 Target 'People Also Ask' Questions: Leverage the "People Also Ask" box in search results for targeted traffic by addressing these queries directly in your content.

📝 Create Content That Resonates: Conduct keyword research and craft high-quality content that directly addresses the needs and pain points of your audience.

🤝 Combine Paid Media with SEO: Use a synergistic approach with aligned messaging and keywords across paid and organic channels to improve visibility and lead quality.

🏆 Optimize for Featured Snippets: Aim for the coveted position at the top of search results by providing succinct, clear answers that might be featured.

🤖 Capitalize on AI in Search: Optimize your content for AI-generated overviews in search results, positioning your site as a primary source of information.

🔗 Build a Strong Backlink Profile: Focus on acquiring high-quality backlinks to enhance your site's authority and improve its search ranking.

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Mastering Evergreen Content: Essential Strategies for Marketers

Creating evergreen content is key to sustained engagement and authority. Evergreen content remains pertinent and valuable over time, contrasting sharply with fleeting trends.

Here are best practices for creating content that withstands the test of time and enhances your marketing strategy:

🌱 Identify Evergreen Topics: Focus on timeless topics relevant to your niche that will continue to interest your audience. Consider creating how-to guides, tutorials, and educational content.

📚 Prioritize Quality & Depth: Ensure your content is comprehensive, well-researched, and appealing. High-quality content is more likely to be shared, increasing its reach and impact.

🔎 Optimize for SEO: Use tools like Google Keyword Planner and Yoast to perform keyword research and optimize your content for search engines, enhancing visibility and longevity.

🔄 Regular Updates: Keep your content fresh and accurate by regularly updating it to reflect the latest information and trends, maintaining its relevance over time.

📝 Craft Engaging Headlines: Create compelling headlines that convey the content's value and entice readers to engage. Use powerful adjectives and questions to spark interest.

Integrating evergreen content into your overall marketing strategy not only saves time and resources but also provides a foundation for both long-form and adaptable short-form content creation.

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SEO in the AI Era: Adapting to AI Overviews for Enhanced Visibility

The introduction of AI overviews in Google searches has revolutionized SEO practices, demanding that companies innovate their marketing strategies to remain competitive.

These AI summaries directly answer user queries, emphasizing the need for businesses to optimize their content for AI to avoid becoming obsolete.

Here’s how you can adapt to this new SEO landscape:

🔑 Revamp Your Keyword Strategy: Transition from high-volume keywords to longer, conversational phrases that align with natural speech patterns to enhance relevance in AI-driven searches.

📄 Elevate Content Quality: Prioritize in-depth, user-friendly content over keyword stuffing. High-quality, detailed articles that anticipate related queries will rank better with AI.

🎯 Target AI Overviews: Aim to feature in AI overviews rather than just achieving a high page rank. Adjust your content to be concise and authoritative to capture AI's attention.

🔖 Utilize Structured Data & Schema Markup: Implement structured data and schema markup to help AI understand and display your content prominently in search results.

🌐 Enhance User Experience: Focus on creating engaging content that encourages longer visit durations and interactions, as these metrics influence AI assessments of content quality.

👁 Maintain Authenticity & Ethical Standards: Ensure your content is accurate and unbiased to build trust and credibility, crucial as AI continues to evolve and improve in delivering reliable summaries.

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Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Agency Council.

This exclusive, highly vetted community brings together the brightest agency owners, founders, and executive leaders.

Put yourself at the forefront of the agency landscape with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Agency Council today, and become part of a group driving transformation in this field.