Search Evolved: GEO + SEO

Master the shift from SEO to GEO, future-proof your strategy, and unlock 7 powerful tactics to win in AI-driven search.

August 26, 2025

In today's Agency Pulse, gain insight into how:

  • Shifting from SEO to GEO can help you build brand authority and secure visibility in AI-powered search results.

  • A future-proof SEO strategy rooted in technical excellence and relevant content can thrive in the evolving AI-driven search landscape.

  • Seven game-changing GEO strategies, from conversational content to community engagement, can keep your brand ahead in AI searches.

For the uninitiated: Agency Pulse is a free, biweekly newsletter designed for the innovative agency leaders of today and tomorrow. Each article featured below is penned by a member of Forbes Agency Council, a community of successful agency owners and executives on a mission to inspire.

Let’s dive in!

From SEO —> GEO: Thriving In The AI-Driven Search Revolution

The evolution from search engine optimization to generative engine optimization reflects the growing role of AI in search. With tools like ChatGPT and Google's AI Overviews reshaping search habits, marketers must prioritize becoming an authority cited in AI responses, not just ranking high in search results.

Here’s all you need to know:

🌐 Shift From Rankings To Recognition: Focus on being a trusted source for AI-generated answers rather than driving clicks.

🔍 Target User Intent: Optimize for conversational, long-tail queries to align with how users search today.

📊 Create Authoritative Content: Use diverse formats like videos, lists, and tables with verifiable insights to signal expertise.

🛠 Strengthen Brand Visibility: Enhance digital PR efforts, secure reviews, and share thought leadership to boost credibility.

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Future-Proof Your SEO For The AI Era

As AI transforms search, the rules of SEO are evolving rapidly. AI-enhanced tools like Google’s AI Overviews prioritize delivering conversational, intent-based answers over matching keywords. Succeeding in this new landscape requires a resilient SEO strategy built on fundamentals that stand the test of algorithm shifts.

Explore key insights below:

⚙️ Technical SEO: Prioritize a fast, secure, mobile-friendly site. Fix broken links, crawl errors, and slow load times to ensure AI can find and index your content.

🖊️ Content Quality: Ditch keyword cramming. Focus on natural language, topical authority, and answering real questions. Use structured data, clear headings, and visuals to enhance AI comprehension.

🔗 Strategic Link Building: Build credibility with backlinks from trusted sources. Invest in original research, tools, and thought leadership to earn quality referrals.

Win The AI Search Game: 7 Strategies For The Win

AI-driven search is rapidly evolving, with conversational platforms like ChatGPT and Gemini reshaping how users access content. To stay relevant, businesses need to adopt generative engine optimization—a blend of traditional SEO and brand management focused on securing visibility in AI-generated responses.

Here’s a brief overview of some of these strategies:

🗣️ Create Conversational Content: Write engaging, natural language answers enriched with authoritative data to align with AI’s response style.

❓Focus On Question-Based Keywords: Target specific, long-tail queries to meet AI users’ intent (e.g., “best tools for remote work”).

🎥 Leverage Multimedia: Use videos, images, and infographics to enhance content appeal and increase selection chances in AI results.

🔄 Update Content Regularly: Keep info fresh with current trends and insights, as AI favors relevance and timely data.

🎯 Ensure Brand Consistency: Maintain a unified tone and messaging across all platforms to shape positive AI mentions.

Wrapping Up

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This exclusive, highly vetted community brings together the brightest agency owners, founders, and executive leaders.

Put yourself at the forefront of the agency landscape with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

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